Held from June 23 to 26, 2025, in Hammamet, Tunisia, the Arab Radio and Television Festival & Convention is organized annually by the Arab States Broadcasting Union (ASBU). This year’s edition brought together leading voices in Arab media to celebrate progress, spark innovation, and foster professional collaboration across the region.
A Platform for Innovation, Competition, and Collaboration
The ASBU Festival has long established itself as a hub for excellence in Arab radio and television. The 25th edition focused on advancing Arab media through:
- Elevating production quality across TV and radio
- Fostering creative exchange between professionals and organizations
- Encouraging competitive spirit through high-standard program competitions
- Promoting cultural, artistic, and scientific depth in media content
- Inspiring narratives that reflect Arab identity, challenges, and aspirations
These objectives align seamlessly with Total Media Cast’s mission to empower storytellers and broadcasters with reliable, cutting-edge services.
TMC’s Presence: Delivering Broadcast Without Borders
At Total Media Cast, we specialize in building seamless, borderless broadcast ecosystems. Our participation at the ASBU Festival emphasized our role in supporting clients through:
- Secure satellite capacity leasing
- End-to-end broadcast & media services
- Immersive live event production and support
We were proud to showcase how our work continues to enable media professionals to deliver quality content, anytime and anywhere.
Who Attends the Festival? A Community That Reflects the Industry’s Breadth
Each year, the ASBU Festival attracts a rich mix of participants, including:
- ASBU member broadcasters and program creators
- Private Arab production companies and news agencies
- Foreign Arabic-speaking TV and radio channels
- International media unions and industry leaders
- Celebrities, directors, high-ranking officials, and cultural figures
This year, the convention also welcomed over 100 exhibitors from 20+ countries, more than 1,000 visitors from 30+ nations, and strong participation from top decision-makers and media influencers.
Festival Highlights
The 25th ASBU Festival featured a dynamic lineup of events:
- Opening and Closing Ceremonies: High-profile music shows by leading Arab artists, broadcast live across multiple TV and radio networks
- Main Competition: Showcasing TV and news programs from ASBU member organizations
- Parallel Competition: Highlighting outstanding content from non-member Arab networks, production companies, and Arabic-speaking foreign channels
- ASBU TV & Radio Convention: A major exhibition and networking hub for industry professionals, content buyers, and technology providers
- Awards & Recognition: Winning entries across categories were honored with certificates, cash prizes, and public recognition, driving forward a culture of creative excellence
A Shared Commitment to Arab Media Growth
Our participation in the festival was not only about showcasing our solutions — it was about building relationships, exchanging ideas, and contributing to the future of Arab broadcasting.
TMC remains committed to the development of the regional media ecosystem. We believe in the importance of collaboration, innovation, and trust — values that were echoed throughout every moment of the ASBU Festival.
A heartfelt thank you to ASBU for hosting a powerful and inspiring edition.
We look forward to continued collaboration, and to shaping the next chapter of Arab media — together.
